Service Penetration Reporting
OEMs also like to provide dealers with the ability for dealers to report on their service penetration. Service penetration is the proportion of vehicles serviced by a dealer from the total registered vehicles in that dealer’s Prime Marketing Area (PMA). This information should be displayed graphically, showing the trend in service penetration over time.
In addition, the following service penetration metrics can be displayed:
- Proportion of vehicles serviced from vehicles registered in PMA
- Service revenue ($) per vehicle from vehicles registered in PMA
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