Data Cleansing, Validation and Supplementation

A robust CRM database requires that the data is periodically cleansed, validated and potentially supplemented from various sources.  Data cleansing, involving address validation and death register suppression, typically occurs prior to the initial data load, and on a periodic basis thereafter. Monthly or quarterly cleansing cycles are recommended, or at least prior to a campaign.

Duplicate detection is performed by Vital Software’s data integration tools at the time of adding new customer and vehicle records. All of Vital Software’s data cleansing tools, particularly those pertaining to address information, conform to the postal service standards within that country.  E.g. within the United States, the USPS standards are upheld, and that the data is updated from the National Change of Address register.