Dealership CRM

Vital Software’s fully data-integrated dealership CRM that works (by extracting data on a nightly basis) with the dealers’ DMS systems and can also work with the Dealer Groups’ lead distribution programs.  As a result, the Vital Software solution provides the dealers customers, vehicle sales, service and parts information – all of which are available for marketing and reporting.

Key elements of Dealership CRM include:

• Customer record management
• Customer lists
• Customer selections (Quick Picks)
• Marketing operations:
  • Mail-merge
  • Bulk email marketing
  • MS (text) marketing
  • Reporting, including:
    • • Email tracking reports
      • Data quality analysis and reporting

     

   

Further details with regards to dealership CRM can be found within the Dealership section of our website, or click here.